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Flipping the switch

Transitioning to brine may scare smaller contractors, but the benefits outweigh the cost
Mike McCarron
Flipping the switch
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Benefits of brine for small snow business contractors

Switching from granular rock salt to brine applications for snow removal can be a game-changer for small business contractors. This transition not only offers numerous benefits but also aligns with modern, environmentally conscious practices. Here are five benefits small business contractors should consider when making the switch and the top five items of concern when converting to salt brine use. Start planning now before some of your contracts require this.

Benefits of brine applications

Enhanced efficiency and effectiveness. Brine applications are more efficient and effective compared to granular rock salt. When brine is applied to surfaces before a snowfall, it prevents snow and ice from bonding to the pavement. This proactive approach, known as anti-icing, makes it easier to clear snow and ice, reducing the amount of labor and time required for snow removal. Additionally, brine can be applied more evenly and precisely, ensuring better coverage and reducing waste.

Cost savings. Using brine can lead to significant cost savings. Brine is typically less expensive than rock salt; and because it is more effective, less product is needed to achieve the same results. This reduction in material usage translates to lower costs for purchasing and storing deicing materials. Moreover, the reduced labor and equipment usage further contribute to overall cost savings.

Environmental benefits. Brine applications are more environmentally friendly than granular rock salt. The use of brine reduces the amount of salt that runs off into waterways, which can harm aquatic life and ecosystems. Additionally, brine applications result in less salt residue on roads and sidewalks, reducing the risk of damage to vegetation and infrastructure. Some towns will soon require this as a front runner prior to traditional rock salt. If you are near a protected wildlife reserve or a public watershed, this may be coming your way sooner than later. Start now.

Improved safety. Brine applications enhance safety by providing better traction on roads and sidewalks. The proactive application of brine before a snowfall helps prevent the formation of ice, reducing the risk of accidents and slips. This improved safety is particularly important for high-traffic areas and critical infrastructure.

Versatility and adaptability. Brine can be used in a variety of settings, from roads and parking lots to sidewalks and driveways. Its versatility makes it an ideal solution for small business contractors who need to address different types of surfaces and conditions. Additionally, brine can be easily adapted to different weather conditions by adjusting the concentration and composition of the solution. 

5 Items of Concern When Converting to Brine

Switching from granular rock salt to brine applications for snow removal can be a game-changer if done thoughtfully and with careful planning. Here are five items to consider when converting to salt brine use.

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  1. Equipment investment. A primary concern when converting to salt brine use is the initial investment in equipment. Contractors will need to purchase or retrofit equipment to produce, store, and apply brine. This includes brine makers, storage tanks, and application equipment such as sprayers and spreaders. While the upfront costs can be significant, the long-term savings and benefits often outweigh the initial investment.
  2. Training and education. Proper training and education are crucial for successfully implementing brine applications. Contractors and their employees need to understand how to produce and apply brine effectively. This includes knowledge of the correct brine concentration, application rates, and timing. Investing in training programs and resources can help ensure that the transition to brine use is smooth and effective. Start with small locations and experiment with different applications to learn what works in your market area.
  3. Storage and handling. Storing and handling brine requires careful consideration. Brine needs to be stored in appropriate tanks that prevent contamination and evaporation. Additionally, contractors need to ensure that their storage facilities are equipped to handle the volume of brine required for their operations. Proper handling procedures must also be in place to prevent spills and leaks, which can be hazardous and environmentally damaging.
  4. Weather and temperature considerations. The effectiveness of brine can be influenced by weather and temperature conditions. Brine works best when applied before a snowfall or ice event, but its effectiveness can diminish in extremely cold temperatures. Contractors need to monitor weather forecasts closely and adjust their application strategies accordingly. Understanding the limitations of brine and having contingency plans in place for extreme weather conditions is essential. Brine applications are not the magic formula to fix all of your ice control needs, however it should be viewed as one of many tools in your seasonal toolbox of goodies.
  5. Customer education and communication. Educating customers about the benefits and effectiveness of brine applications is important for gaining their support and trust. Customers may be unfamiliar with brine and may have concerns about its effectiveness and safety. Clear communication about the advantages of brine, such as cost savings, environmental benefits, and improved safety, can help alleviate these concerns. Providing customers with information and updates about the transition to brine use can also enhance their confidence in the contractor’s services. If your clients have only seen traditional rock salt on your properties, this will be a change that needs to be explained as to why you’re switching over and what to expect.

Mike McCarron is president and founder of Image Works Landscape Management, a commercial landscape maintenance and snow removal firm in the Northern Virginia market. He has 20+ years of industry experience. Email him at mike@imageworkslandscaping.com.