Happy New Year and welcome to the new SIMA Connect newsletter! From education to events to member benefits and general news, SIMA has a lot of information we want to deliver to our valued members but also don’t want to flood your inboxes…enter SIMA Connect, a member exclusive e-newsletter.

It’s just one of several exciting changes we’re making in 2025 to keep you in the know. Take advantage of all of these member-exclusive resources today: 

Snow Business: Your go-to source for all things snow and ice will be delivered in February, June, August, October and December. Make sure your subscription is up to date.

Test Drive: We combined our Product Spotlight and Test Drive newsletters into one new and improved Test Drive. Each newsletter will be targeted to a specific product category featuring the latest products, trends and stories. Make sure to subscribe so you don’t miss out.

Snow & Ice Resource Center: We’re putting the final touches on the new Snow & Ice Resource Center that will launch in late February. It’ll be your one-stop solution for all SIMA resources—from downloadable documents, to the latest Snow Talk podcasts, Snow Business digital editions, videos, products and more. Make sure to bookmark resources.sima.org and check back frequently for new information!

The 2025 year is shaping up to be our best year yet, so it’s important that you and your team opt in to receiving these emails. We’re hoping the new strategy will streamline how often we connect with you, ensuring only the important topics are landing in your inbox, so you don’t want to miss this. Update you and your team’s subscriptions today! 

As always, we are here to serve. Visit https://www.sima.org/about-us to connect with the staff member that can address any needs you may have!