In the field of ice management, the incorporation of liquids has become a game-changing technique, providing enhanced efficiency and performance. However, despite the clear benefits, professionals are still hesitant to integrate liquids into their toolbox. Let’s explore common concerns and best practices that address these reservations, allowing snow and ice management professionals to unlock the full potential of liquid solutions.

Overcoming equipment costs

The perceived high cost of equipment often discourages professionals from embracing liquid solutions. According to industry data, the initial investment for liquid application equipment can vary significantly based on the scale of operations. To overcome this barrier, consider starting with smaller-scale applications. For example, a basic liquid applicator for sidewalks can cost as little as $500, offering an accessible entry point. By targeting select properties, professionals can demonstrate the effectiveness of liquid treatments to current and potential clients, thereby justifying larger investments over time.

Conquering the training gap

Lack of training is a common concern, yet the resources available to fill this gap are abundant. SIMA offers a comprehensive Liquids Certificate program designed to educate professionals about the science, application methods, and benefits of using liquid solutions. This program not only equips professionals with the knowledge they need but also provides credibility to clients. Additionally, seeking guidance from dealers and connecting with industry peers through networking events and forums can supplement formal training. 

Understanding application science

Unsuccessful outcomes with liquid treatments can often be attributed to a lack of understanding about application science. Research conducted by industry experts has highlighted the importance of surface temperature, humidity levels and precipitation type when determining the most effective application rate and timing. By educating themselves on these factors, professionals can make informed decisions that dispel misconceptions surrounding liquid treatments and ensure their success.

Empowering decision-making

Professionals are the experts in their field, and it’s important to make decisions based on best practices rather than allowing customer preferences to dictate methods. Research shows that safety is a top priority for clients. By effectively communicating the benefits of using liquid treatments – such as their ability to provide quicker and longer-lasting results – professionals can instill confidence in their expertise and gain clients’ trust. One notable benefit that clients appreciate is the reduction in tracked-in materials, leading to potential savings on janitorial costs.

Navigating financials

The notion that using liquids is costlier than traditional methods can be dispelled by evaluating the long-term benefits. Industry studies indicate that while liquid treatments may have higher upfront costs compared to bulk rock salt, the potential savings in reduced labor, material usage and improved service levels can outweigh these initial expenses. Professionals can build a compelling case for clients by conducting cost-benefit analyses and showcasing real-world examples of long-term savings.

Mastering temperature, weather

Addressing concerns about temperature and weather conditions requires a strategic approach. Research conducted by meteorological experts suggests that pretreating surfaces with liquid solutions before temperatures drop significantly enhances their effectiveness. Blended formulations that incorporate calcium chloride or magnesium chloride can extend the effective temperature range, allowing professionals to utilize liquids even in colder climates.

Tackling wet conditions

The belief that liquids are ineffective in wet conditions can be debunked by understanding the capabilities of different liquid formulations. Research shows that brine solutions are highly effective at preventing ice buildup during mixed-precipitation events, such as freezing rain. By adjusting the application rate and method based on the type of precipitation, professionals can harness the power of liquids and ensure safe conditions.

Rethinking profit models

Shifting from a profit model centered around salt applications can help address the resistance to liquid treatments. According to industry analyses, professionals should consider evaluating the true costs of salt applications, including labor, equipment, materials and service levels. When considering the holistic picture, research indicates that liquid solutions can offer a more cost-effective and environmentally friendly alternative, leading to enhanced customer satisfaction and long-term business success.

In the ever-evolving field of snow and ice management, embracing liquids as a vital tool can revolutionize efficiency, safety and cost savings. By leveraging data-driven insights, training opportunities and strategic practices, professionals can confidently navigate the path toward integrating liquids into their ice management toolbox. The future of effective and sustainable ice management lies in breaking down barriers and embracing innovative solutions.

Zach Kulasa, ASM is Operations Manager – Maintenance and Snow for Environmental Management Inc. based in Dublin, OH. Email him at zkulasa@landscapepros.com.