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Finding opportunities amid challenges

SIMA's new board chairman discusses his vision for the snow and ice management community
By Chris Hinton, CSP
Finding opportunities amid challenges
3:53


As SIMA's incoming board chairman, I am privileged to lead this remarkable organization, whose mission is to empower snow and ice management professionals for success. In our constantly evolving industry, SIMA plays a pivotal role in setting the highest standards by providing the tools, education and community that professionals rely on to navigate a dynamic environment. Through the values of sustainability, innovation, service, quality, trust and passion, we guide and support the snow and ice management sector toward excellence.

Embracing a legacy of excellence

I come to this role with a deep understanding of the challenges and opportunities facing snow and ice management professionals. Since 2014, I have had the privilege of working with GRM Inc. in Kelowna, British Columbia. GRM is a family-owned business providing snow and ice services, facility management, and project management across Western Canada since 1994. I oversee a wide range of operations in an industry that is as rewarding as it is demanding.

My 10 years in this field, combined with hands-on experience as a 20-year CPGA golf professional, has allowed me to develop a strong foundation in customer service and relationship development, which has been essential to my success in snow and ice management.

As a service-driven business, snow and ice management thrives on trust and clear communication. In a world where customers expect a timely, reliable service, cultivating strong relationships with clients, employees, and all stakeholders has been key to delivering results.

Fostering sustainability, innovation

While the snow and ice management industry has always been complex, today's landscape is marked by several significant challenges. Global warming has produced an unpredictable climate. Rising insurance costs, labor shortages, and the rapid advancement of technology present unique hurdles that snow and ice professionals must overcome.

While these challenges are considerable, they also provide an opportunity for growth and innovation. As we look toward the future, it's crucial that our industry continues to embrace sustainability, innovation, and quality as cornerstones for success. By integrating eco-friendly practices into our operations - whether using green deicing products, reducing carbon footprints, or implementing energy-efficient equipment - we can reduce our impact on the environment while still delivering top-tier service.

Additionally, the continued pursuit of innovation will be essential for staying competitive in an increasingly digital and data-driven world. Technology and new methodologies can help improve efficiency, customer satisfaction and profitability, making it an exciting time to be involved in snow and ice management.

I am excited about the future of our industry. I believe that by working together, embracing innovation, and adhering to the highest standards of professionalism, we can create a stronger, more resilient snow and ice management community. It is an honor to serve in this capacity, and I look forward to collaborating with all of you as we continue to elevate our industry to new heights. 

2025 SIMA Officers and New Directors elected

OFFICERS (1-year term)
Board Chair: Chris Hinton, CSP | GRM, Inc.
Vice Chair: Jeff Heller, CSP | Innovative Maintenance Solutions
Secretary/Treasurer: John Janes, CSP, ASM | Caterpillar
Immediate Past Chair: Dave Wescott, CSP | Evergreen Brands

DIRECTORS (3-year term)
Dean Outhouse, CSP, ASM | Piscataqua Landscaping & Tree Service
Bob Young, CSP | K.E.Y. Property Services
Mike Bott | Frost Solutions 

Chris Hinton, CSP, is the 2025 SIMA Board Chair and senior operations manager of GRM Inc. Contact him at chinton@grminc.ca.

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