We are a smaller business where all our pennies count. We have been blessed with a truly diverse business, with both residential and commercial customers and service offerings that include carpentry, commercial repairs, landscaping, and snow services.

Because of the array of services we provide, it was difficult to find an all-in-one technology solution. Instead, I would just think, "I can make a spreadsheet for that. Why would I pay for CRM, payroll or scheduling software when I can manage these tasks on my own?" But technology has allowed us to streamline and simplify tasks and duties, making us more effective and efficient.

Documentation

We have used a product called Company Cam for years - it's affordable and gives everyone in the business access to job notes, photos and documents. This technology automates many basic daily tasks that would otherwise eat up minutes - which turn into hours, days and weeks - and leave you wondering what you have completed or where you left off.

Communication

If you want to communicate with your client, or if employees need to communicate with one another, there are a variety of online chatting services. We use Slack, which is free, for employee communication; and we have a Google Voice number, which is only a very small investment, that we use to communicate with clients. Both solutions are easily accessed through our desktops or cell phones, and Google Voice lets customers feel confident they can reach us without us having to give out our actual cell number.

Data storage

Technology helps businesses to safely store and access information, which can eliminate the need to double- or triple-enter details, thus reducing the amount of paperwork and improving efficiency. Storing customer information and contracts in a virtual data warehouse means that this type of information can be accessed in seconds.

Technologies are helping businesses reach their target markets in new and innovative ways. To remain competitive, businesses need to stay ahead of the curve in a world where technology constantly evolves and changes.

However, in addition to the positive impacts, tech can have negative effects. For example, as technology becomes more accessible, it is easier to become distracted. Establish company policies to prevent employees from misusing technology, and to boost job satisfaction and productivity by helping them develop good technology habits. There are also outside threats like hackers, etc., so cybersecurity must be considered when a business relies on technology. 

Tech as an investment

Think of technology the same way you do equipment. While there is a cost to investing in these items, you're investing in your business and employees. We have had a trying time getting or keeping superior quality people. By investing in, for example, a skid steer or loader, you can increase production while also needing fewer employees. We have also invested in closed-cab equipment, with heat and air conditioning so operators are more comfortable in all kinds of weather and environments. So do your research to determine what equipment and technology will make your business more efficient and help your employees to perform their best.

These investments, while they can sometimes represent a scary financial commitment, have paid us back tenfold and allowed us to progress and grow from year to year. 

Charmaine Haggerty-Allen is co-owner and chief financial officer for Allen Builders and Landscape in Hamlin, PA. Email her charmaine@allenbuilderslandscape.com.