Be on the lookout for in-season snow prospects

In the snow and ice service industry, the peak season can be unpredictable. Weather patterns change, customer demands fluctuate, and competition intensifies. This variability underscores the importance of in-season sales strategies. 

In-season sales keep your business strong and agile, helping you quickly make up for revenue lost from cancellations or non-payment and jump on new opportunities as they come.

Strategies for scouting new prospects

Keeping your pipeline full during the season is vital. Maintain a list of late-season inquiries and reconnect with these prospects when space becomes available. Tap into local networks and industry contacts to identify businesses or property managers seeking better service.

Leveraging cross-selling to enhance revenue

As you interact with existing customers, introduce them to additional services they may not be utilizing. By understanding your clients' needs and offering tailored solutions, you can increase the value of each contract. This not only boosts revenue but also strengthens client relationships.

Managing midseason switches

Being prepared to take on new clients midseason requires efficient resource management and a keen understanding of your capacity. Before committing to a new contract, ensure that you have the necessary equipment and personnel to meet the client's needs effectively. 

If you don’t have the equipment and people to service in-season sales, don’t accept the work. If they’re a quality prospect, let them know why you can’t accept the work and plan to reach out after the season.