Switching from granular rock salt to brine offers small snow contractors significant advantages: it's more efficient and effective (anti-icing prevents bonding), leads to cost savings (brine is cheaper and less is needed), and provides environmental benefits (less salt runoff). Brine also improves safety and offers versatility for different surfaces and weather. As you make your decision, consider the following:
Contractors will need to purchase or retrofit equipment to produce, store, and apply brine. This includes brine makers, storage tanks, and application equipment such as sprayers and spreaders. While the upfront costs can be significant, the long-term savings and benefits often outweigh the initial investment.
Proper training and education are crucial for successfully implementing brine applications. Contractors and their employees need to understand how to produce and apply brine effectively. This includes knowledge of the correct brine concentration, application rates, and timing. Start with small locations and experiment with different applications to learn what works in your market area.
Brine needs to be stored in appropriate tanks that prevent contamination and evaporation. Additionally, contractors need to ensure that their storage facilities are equipped to handle the volume of brine required for their operations. Proper handling procedures must also be in place to prevent spills and leaks.
Brine effectiveness depends on weather and temperature. It is most effective pre-storm, but extreme cold diminishes its utility. Contractors must monitor forecasts and adjust application strategies, understanding brine's limitations and preparing for extreme weather.
Educating customers about brine's benefits—cost savings, environmental advantages, and improved safety—is crucial for gaining their trust and support, as they may be unfamiliar with the product. Clearly communicating the change from traditional rock salt to brine and what to expect will alleviate concerns and build confidence in your service.
Mike McCarron is president and founder of Image Works Landscape Management, a commercial landscape maintenance and snow removal firm in the Northern Virginia market. He has 20+ years of industry experience. Email him at mike@imageworkslandscaping.com.